Data & Insights

Turning Data Into Actionable Intelligence

GOcxm captures and connects data from both consumer interactions and retail execution, transforming every engagement into measurable insight and lasting value.

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You Can't Improve What You Can't See

The commercial team initiates promotions. Brands launch campaigns. Marketers initiate activation. Reps execute displays. Without connected data, most brands have no way to track what's working, where it's breaking, or how to improve.

Disconnected systems, delayed reporting, and manual validation waste time and budget — while missed opportunities go unnoticed.

Whether it's measuring brand standards, field activity, planogram & CMA compliance, or measuring consumer engagement activations and experiences, GOcxm can bring it all together with insights, performance benchmarks and strategies you can act on.

Two Data Engines, One Intelligence Hub

Whether you're engaging consumers or activating retail, GOcxm's Data & Insights HUB powers real-time visibility and optimization — for marketing teams, retail teams, and the insights that connect them.

Marketing Engagement

Drive Action and Inspire Loyalty

GOcxm captures real-world consumer behavior — not just clicks — to help brands retarget smarter, build loyalty, and optimize future activations.

0/1st-party data:
Consent-based and privacy-compliant
Segmentation tools:
Filter audiences based on verified behavior
Badging attributes:
Product preference, retailer loyalty, lifestyle tags
Loyalty and Engagement Scoring:
Score consumers based on interaction and consistency
Activation-ready profiles:
Use in loyalty, CRM, or ad platforms

Retail Intelligence

Execution Insights Prioritized and At Your Fingertips

GOcxm captures structured, store-level execution data helping brands gain visibility, identify gaps, change behavior and ensure brand and CMA compliant execution

Real-time execution feedback:
Validate display execution and compliance
Brand standards and compliance:
SKU presence, planogram, pricing, promotion, and signage
Field and manager performance:
Identify, coach, and fix execution
National account:
Analyze by banner, store, and region
Execution gap alerts:
Identify and prioritize opportunities

AI-Powered Precision at Every Step

GOcxm's specialized AI built on extensive proprietary data removes the manual bottlenecks and delivers insights more accurately, efficiently and cost-effectively

Validates Purchase

Extracts key details from receipt uploads to confirm qualified transactions.

Verifies Execution

Analyzes display photos to score compliance against brand standards.

Detects Fraud

Flags duplicates, tampering, and suspicious behavior automatically — no manual review needed.

Delivers Insight

Transforms submissions into real-time dashboards, performance trends, and optimization triggers.

The Data Advantage: Why Tracking Everything Matters

One of the keys to achieving exceptional results is having a clear understanding of when, where, and how consumers are engaging with the brand and making purchases, whether in-store or online.

Disconnected tools. Manual processes. Wasted spend. GOcxm's platform enables smarter tracking across both marketing and retail execution, leading to clearer decisions and better performance.

Built for Security. Trusted by Enterprises

GOcxm is built to meet the highest data privacy and security standards, so your programs are safe, compliant, and enterprise-ready. We support full compliance with: