Retail Execution

Make Execution Your Competitive Edge

GOcxm's retail execution platform gives brands real-time visibility into retail activation — ensuring every display, price, promotion, SKU, and POS is executed accurately, consistently, and at scale.

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Great Campaigns Don't Win Without Retail Execution

Brands spend millions designing retail promotions, engaging with national accounts, and driving awareness — but when it comes to the shelf, execution is hard to control.

Field reps self-report. Display materials are unused or go missing. Pricing and POS are often executed partially or not executed at all, leaving the field and commercial teams guessing where the gaps are.

The last mile isn't just where execution breaks down — it's where revenue is lost. GOcxm's platform brings full visibility, validation, and real-time accountability to your retail execution, so that you can adjust behaviors and build a culture of execution.

Perhaps most importantly, field managers get real-time access to the insights that matter — allowing them to quickly and seamlessly identify where the opportunities lie and which team members need support, guidance, or training.

Opportunity: 93% sales lift from end-cap displays and 5x higher lift when promotions include merchandising vs Execution: 40% of displays are executed as planned (missed revenue)

Real-Time Retail Visibility, Smarter Sales Execution

Our retail execution platform gives brands the confidence that their brand standards are consistently executed, by tracking, measuring, and optimizing every display, planogram, sales incentive, or retail loader.

Photo-Based Proof of Execution

Reps upload in-store photos validated by GOcxm AI for accuracy, date, and compliance.

Customizable Workflows

Configure execution and activation workflows around your brand’s unique strategy, standards, retail channel mix, within your field processes.

Real-Time Dashboards and Reporting

View compliance rates, execution gaps, and banner-level performance so that you can take corrective action in the moment.

Rep Performance Management

Motivate field teams with built-in gamification, leaderboards, and rewards tied to verified executional performance.

Custom KPI Tracking

Monitor SKU presence, planogram compliance, pricing, and promotional materials — fully customizable to your executional requirements.

Advanced AI Fraud Detection

AI-powered photo analysis ensures accuracy, catches manipulation, and improves confidence in field reporting.

From Plan to Shelf, Without the Guesswork

Every visit becomes a measurable, actionable event, providing instant feedback to the field and opportunities for management to drive consistent execution across reps, regions, and banners.