About GOcxm
Transform How Brands Leverage Technology, Data, and AI to Deepen Consumer Connections, Drive Retail Execution, and Accelerate Sales
Experiences, Conversion, Sales Execution
GOcxm was founded to solve a simple but urgent problem:
Most CPG brands spend millions on consumer engagement and retail execution, but struggle to connect top-of-funnel efforts to purchase, and turn one-time buyers into lasting relationships.
With backgrounds in CPG, technology, customer experience, loyalty, digital promotions, and data strategy, our founding team shared a vision: to unify marketing, retail, and data into a single, actionable system built for modern brand teams.
GOcxm began as a high-touch execution partner, but quickly evolved into a powerful platform that bridges marketing, retail, and data. Today, we help leading brands transform disconnected promotions into continuous, measurable growth engines.
What Makes GOcxm Different?
A Connected Platform
We unite marketing activation, retail compliance, and data intelligence in one place.
Data-first by design
Every campaign or program you run provides actionable insights to help inform what comes next.
Enterprise service, SMB speed
We move fast, are process driven, and support each client with white-glove precision.
Proven ROI
Our campaigns deliver real conversion and sales lift, and we prove it with 0/1st-party data, verified execution, and closed-loop reporting.
Our Pillars
These principles guide everything we do — with clients, partners, and each other.
Driven By Impact
We deliver meaningful results — not vanity metrics. Our programs are designed to drive repeat purchase, data capture, and long-term brand equity.
Strategy First, Tech Second
Tech alone doesn't solve problems. We lead with strategy, then apply tech to scale it with precision.
White-Glove Partnership
From planning to execution, we're hands-on, fast-moving, and proactive. Every client feels like our only client.
Precision Over Assumption
We don't guess — we track, validate, and optimize using real-time insights.
Built on Ownership & Integrity
We take responsibility for outcomes. We show up with clarity, follow through with action, and always act in our clients' best interests.
Why Brands Trust GOcxm
We work with some of the world's leading CPG brands because we deliver more than just results, we provide sanity in the chaos, transforming fragmented data into clear strategies that drive measurable outcomes.
Field proven and endorsed. Whether we're powering retail execution or consumer engagement, our platform is built to deliver precision, security, and peace of mind.
SOC 2 Compliant
Your data stays secure, encrypted, and enterprise-ready — by default.
Our Team
Gary Kalk
Founder & CEO
Gary is an entrepreneur with expertise in building and scaling companies. He is a big picture strategic thinker who can connect the dots to achieve growth and immediate results. He has unparalleled expertise in marketing, loyalty and creating experiential software.
Laurent Villanueva
Chief Operating Officer
Laurent is an accomplished leader with extensive experience in scaling technology and service businesses. Known for his strategic approach and operational expertise, Laurent has a proven track record of delivering exceptional value for clients while driving growth and efficiency. His focus on innovation and customer-centric solutions positions him as a key driver of success in rapidly evolving markets.
Andy Bruce
Chief Strategy Officer
Andy is a 25+ year entrepreneurial leader with experience in marketing, CPG, tech, and services. A strategic visionary, he excels at integrating cutting-edge tech into marketing, retail, loyalty, and experiential campaigns. He's designed innovative, customer-centric programs for Fortune 100 companies, driving engagement, loyalty and scalable success.
David Holland
Business Development
David has 25 years of experience in sales and business development. With a core skill set in relationship development, David works closely with GOcxm clients to build strategic programs and help them navigate through the journey from start to finish.
Arun Shan
Technology
Arun has over 15 years of experience in product management, software development and system architecture. Arun oversaw the development of products used by Fortune 500 companies in eCommerce, Automotive, and Consumer Engagement spaces.
Brian McBride
Digital Transformation
With a passion for building innovative, customer-focused solutions, Brian has a distinguished career as a technology executive with BlackBerry and Thinking Capital. Brian has led high-performing teams to launch disruptive products and scale platforms for global audiences, consistently driving performance, efficiency, security, and growth
Rob MacNaughton
Data & Analytics
Rob is a Certified Data Scientist with over 30+ years of experience in the consumer packaged goods industry. Having spent 13 years with Coca Cola, and stints at Conagra Foods and Cadbury along with his rigorous analytic training, allows him to provide valuable insights from multiple CPG perspectives and vantage points ensuring maximum impact to strategy and execution.