Why Borrow when you can build?
We are collecting the data already, so let’s make that asset sweat
Allows for direct 1:1 communication with engaged consumers
Ability to be agile with push and pull messaging
Current third-party community bases (FB, etc) are not in our control, may become more expensive and even go away or block brands even further - then it’s back to square one
We evolve everyday technology ahead of the game to make sure you lead in your space