Is your CPG ecosystem actually healthy?
Eight inputs. One Ecosystem Health Score. Instant blended ROI, LTV:CAC and the revenue gap between your current execution and your true potential.
What You'll Learn
A complete ecosystem check in under a minute.
Incremental Revenue
The additional revenue unlocked by lifting execution and ecosystem health. The headline growth opportunity.
Ecosystem Health Score
One 0-100 headline metric across momentum, value, efficiency, scale, and execution.
Blended ROI (incl. LTV)
Full-picture return that finally includes long-term customer value, not just first-year revenue.
LTV : CAC Ratio
Are you acquiring buyers profitably? Benchmarked against the 3:1 healthy-growth target.
Buyer Base Growth
Derived from revenue, frequency, and growth. No exact new-customer count required.
LTV Uplift
Long-term customer value gained across the acquired buyer cohort. The compounding return traditional ROI misses.
The Calculator
Your ecosystem, scored live.
Prefilled with industry-average benchmarks for your selected CPG category and revenue tier. Change any input to see the numbers move.
Your Core Metrics
Adjust the sliders and your results update in real time.
Incremental Revenue Opportunity
The additional revenue your brand can unlock by improving marketing execution and ecosystem health.
Weighted composite across five dimensions with Execution weighted 2×.
Lift execution to 60% and your ecosystem could hit 57/100
That's an estimated $2.7M in additional incremental revenue and a blended ROI of 0.8x from a realistic 10% increase from your current 50% execution.
How It Works
Eight inputs. Every downstream metric.
Each field feeds the composite Ecosystem Health Score plus the underlying ROI, CAC, LTV and buyer-base math.
Annual Brand Revenue
Anchors every financial output and scales ROI, incremental revenue, and the health score's scale dimension.
YoY Revenue Growth
Captures business momentum. Feeds the derived Buyer Base Growth % and momentum scoring.
Marketing Investment
Core numerator for CAC, blended ROI, and marketing efficiency.
Average Unit Price
Average price per unit or trip. Combined with frequency, defines annual spend per buyer and sizes the buyer base.
Avg Purchase Frequency
Trips per buyer per year. Multiplies with unit price to derive annual spend per buyer.
Gross Margin %
Turns revenue into profit, the missing piece behind true blended ROI and margin-adjusted LTV.
Avg Customer Lifecycle
How long buyers stay active. Combined with unit price and frequency to derive true customer LTV, LTV:CAC and blended ROI.
Execution Effectiveness
The leaky-bucket factor. Multiplies every uplift assumption and dominates the ecosystem score (2x weight).