ROI Diagnostic
Quantify what execution gaps cost you and measure the value of the demand you actually own.
$2,000,000
10–20% of Gross Sales is generally standard for CPG.
35%
The % of paid in-store activations that do not meet brand standards or there is no verified display.
30–50% widely accepted by industry analysts — like POI, Gartner.
60%
The % of executed promotions that fail to generate a positive ROI.
50–70% of trade promotions don't break even, according to studies by BCG, Nielsen.
Trade Promotion Effectiveness Gap
$402,950
estimated leakage based on industry benchmarks