Key Capabilities
Intelligence Engine.
Understand who your shoppers really are, what drives them to buy, and where your next opportunity lives.
Profiles & Activation
Audience Builder
Enrich consumer profiles, discover ideal customer segments, and activate them across your stack.
- Enrich owned profiles.
- Automated behavioral tagging.
- Sync with your CRM.
Purchase Attribution
Path to Purchase
See the full path from online engagement, down the funnel, to in-store purchase, across all retailers.
- Map digital-to-physical journeys.
- Link scans to purchases.
- Measure program incrementality.
Consumer Surveys
Learning Studio
Capture sentiment while it's fresh and watch it evolve into a lasting consumer signal.
- In-experience shopper feedback.
- Track brand lift.
- Real-time engagement insights.
Behavioral Science
Motivations IQ
Understand the why behind every purchase with AI models rooted in behavioral science.
- Quantify purchase motivations.
- Model strategic scenarios.
- Identify shopper barriers.
Audience Builder.
Build profiles. Find your best customers. Activate them.
Aggregate interactions across programs, retailers, and channels into rich consumer profiles. Surface ideal customer segments, build lookalike audiences, and push ready-to-activate segments to your CDP, CRM, or media platforms.
Jane M.
First seen 14 months ago · 34 interactions
91
Growth Score
6
Programs Joined
23
Receipts Uploaded
4
Surveys Completed
$47
Avg Basket
Profiles · Segments · Lookalikes · Activation
Path to Purchase.
Follow the journey from screen to shelf.
Connect online engagement to in-store purchase behavior using receipt data, location signals, and retailer-level reporting. Map the full digital-to-physical journey, measure cross-retailer impact, and prove true program incrementality across the entire path to purchase.
12.4K
Scans
3,890
Matched
34%
Cross-Retailer
$94.2K
Attributed Rev.
QR · Receipt · Cross-Retailer · Revenue Attribution
Learning Studio.
Ask the right question at the right moment.
Deploy micro-surveys, post-purchase feedback loops, and brand lift studies embedded within any consumer program or as standalone research. Longitudinal tracking turns one-off feedback into a living signal that evolves with every interaction.
14,858
Total Audience
4,130
Responses
27.8%
Response Rate
82.2%
Completion
Key Learnings
Product quality & value increasingly cited as primary drivers (+12% vs. prior wave)
Repeat purchase intent up 8pts over program period
Brand sentiment trending positive across 3 consecutive waves
Retailer Preferences
Understand where and why shoppers choose specific retailers
Taste & Flavour Insights
Map flavour preferences to purchase behaviour
NPS Score
+81 across active program participants
Surveys · AI Insights · Templates · Longitudinal
Motivations IQ.
Know why they buy. Not just what they bought.
AI models, informed by PhD behavioral scientists, deliver precise recommendations across 16 unique purchase drivers, barriers, and motivations. Run simulations to predict how product, pricing, or messaging changes will shift behavior, helping you deepen relationships with existing shoppers and activate those you've yet to win.
8 Emotional Drivers
- Empathetic
- Honest
- Joyful
- Principled
- Dependable
- Relatable
- Authentic
- Respectful
8 Rational Drivers
- Distinct
- Involved
- Meaningful
- Predictable
- Responsive
- Affordable
- Uncomplicated
- Fwd-Thinking
Motivations · Barriers · Simulations · Benchmarks
Support Services
Your Team, Extended.
From strategy through execution, our team manages the end-to-end operational lift.
Account Management
Strategy & Program Design
Legal & Program Administration
Creative Adaptation
Security & Verification
Reporting & Optimization
Inside the engine
Solutions Powered by This Engine
Build Living Shopper Profiles
Move beyond assumed demographics with real shopper motivation data that validates and refines personas.
Track Conversion to Shelf
Follow the consumer journey from first impression through to verified in-store purchase.
Understand Your Shopper
Uncover the motivations behind purchase decisions with a PhD-informed shopper research framework.