NewConverting signals to actions.
Signal IQ helps CPG brands answer critical business questions and connect signals across brand, shopper, trade and sales, giving every team a clearer view of what's happening and what to do next.
Dashboard
Summer promo · week 3
Program Health
Next actions
Shopper Mktg
Extend promo in top 20 converting stores
Sales
Build displays in 12 Retailer A stores
Trade Mktg
Carry Region 2 result into next year's plan
Illustrative data
Trusted by top CPG brands, from emerging challengers to global leaders
The Problem
Every function sees its own KPIs, and nobody owns the space between them.
Brand, shopper, trade and sales teams each work from their own systems, data and reports. Each team sees only its part of the picture, usually in a recap after the program ends. By then, the chance to adjust has passed, and the same gaps carry into the next plan. Most tools report what happened. Signal IQ tells teams what to do next.
One promotion, week by week
Illustrative
50%
of in-store displays are never executed as planned.
Source: NielsenIQ
33%
of store-level data is inaccurate.
Source: BCG, 2025
What Signal IQ Does
One system that works like a dedicated team that knows your business.
It monitors programs around the clock and prioritizes what needs attention.
See the engines behind it →Connect
Finds what falls between teams
Connects overlooked data across functions, turning what one team collects into insights others can act on.
Context
Adds context to the systems you already use
Works with your existing tools and adds context by retailer, region and store, so teams spend less time assembling reports and more time acting.
Learn
Starts informed and keeps learning
Applies GOcxm's experience running CPG programs and builds on every program you run, using only your data.
Your data stays yours. Signal IQ never shares a brand's data with any other, and runs on our SOC 2 Type II certified platform.
The Diagnostic
Was the idea wrong, or did it never run?
When a program misses its number, those are opposite problems with opposite fixes. Brands that can't tell them apart scrap plans that worked and keep funding execution that didn't. Signal IQ puts every program in one of four boxes.
Weak execution + weak result
Fix execution first
It never really ran. Take corrective action before judging the idea.
Select a box to see the call.
An Action, Not a Report
The right action, to the right person, while it still matters.
Signal IQ turns findings into specific actions and routes them to the people responsible across brand, shopper, trade, sales and field teams. A shopper program recap becomes a playbook: which combinations to prioritize at each retailer and where the next dollar does the most.
A Signal IQ action
Illustrative example
Your execution pulse · Week 3
Sarah, you're ahead of your last program.
18/24
Stores activated
1.72
Displays / store
94%
Approval rate
Coverage is strong. Your next gain is depth.
Large stores average 1.6 displays vs 2.1 for top performers.
#14 of 52 · 160 pts to the Top 10
Trade Marketing
Which store and retailer levers to pull next.
Sales Leadership
Where programs are winning or slipping.
Field Reps
Personal next best calls, then a recap.
Shopper Marketing
From pre-flight through closed loop.
Every program makes the next one stronger.
Signal IQ connects what one team learns with every team that can use it, so every function plans from the same signals.
- One shared view: brand, shopper, trade and sales work from the same signals.
- Learnings carry forward: what worked in one program shapes the next plan.
- Action, not recaps: teams adjust while the program is still running.
Brand Marketing
Builds demand & loads the funnel
Trade & Customer Marketing
Develops category and trade strategy
Shopper Marketing
Drives conversion at point of decision
Sales & Retail Execution
Executes account relationships & in-store presence
Unified Intelligence
Talk to Us
See Signal IQ on your programs.
Tell us what you're trying to solve. We'll show you what Signal IQ would flag, and who it would send it to.