Shopper Intelligence

Track Conversion to Shelf.

Follow the full consumer journey from first impression through to verified in-store purchase. Every click, scan, and receipt creates a measurable path from awareness to conversion.

The Problem

The Attribution Gap.

Most brands can measure digital impressions and in-store sales independently, but the journey between them is invisible. Without a connected view, marketing investment is guided by assumption.

Disconnected Touchpoints
Digital and in-store activity are tracked in separate systems with no unified view. There is no way to see the full path a consumer takes from first impression to purchase.
Credit Without Context
Marketing spend is allocated based on last-click or channel-level proxies. No one can attribute which specific activity drove a specific consumer to walk into a store and buy.
Lost Measurement at the Shelf
Most attribution models end at the click or impression. They never prove that digital exposure led to an actual in-store conversion, leaving the most valuable signal unmeasured.

Conversion-to-Shelf AttributionLive

Ad Impression48,200

38.7%

Landing Page18,640

66.5%

QR Scan12,400

43.1%

Store Shelf5,340

72.8%

Verified Purchase3,890

Channel Breakdown

Retailer Mix

Retailer A38%

Retailer B27%

Retailer C22%

Other13%

48.2K

Total Journeys

3,890

Verified Purchases

3.8×

ROI

Impression · Click · Scan · Visit · Purchase

What It Takes

Every Step Measured.
Every Touchpoint Attributed.

Track every step from ad impression to brand experience to store visit to verified purchase, all in one connected view.

Custom links, QR codes, and short codes create trackable entry points at every channel, tying each interaction back to the campaign that drove it.

Give credit where it's due by measuring the contributions, not just clicks, by any channel that supports conversion

Pinpoint which store is driving new customers for your promotion, and understand exactly who they are, giving every marketing dollar a provable return.

Trusted by top CPG brands, from emerging challengers to global leaders