Retail Execution

    Verify the Store.

    Retail agreements say what should happen at the shelf and photos prove what actually did. We give you verified and auditable compliance data across every store, every program, and at scale.

    The Retail Execution Gap: By the Numbers

    Industry research consistently shows the same pattern.

    The Execution Gap

    35–50%

    Failure Rate: Nearly half of all in-store displays and promotions are never executed as planned.

    Source: POI, Gartner

    The Profit Leak

    50–70%

    Negative ROI: The majority of trade promotions fail to break even, draining margins.

    Source: Nielsen, BCG

    The Problem

    Confidence Without Proof.

    Compliance reports confirm the work was done. They rarely answer the harder question: was it done right?

    • Self-Reported Data

      Field reps report their own compliance. Reports may reflect intent rather than actual in-store execution, and there is no independent layer to validate the difference.

    • No Standardized Compliance Criteria

      Compliance criteria vary by region, banner, and rep. When there is no standardized definition of what 'good' looks like, there's no way to compare across the footprint.

    • No Closed-Loop Quality Control

      When submissions fall short of standards, there's no structured process to flag the gap, correct it, and re-validate before counting them as complete.

    What It Takes

    From Assumption to Auditable Proof.

    Leadership decisions shift from assumption-based to evidence-based. Every claim of compliance is independently verified.
    Retailer conversations gain leverage when you can show exactly what was executed, where, and to what standard.
    A measurable execution baseline emerges over time, turning each program into a benchmark for the next.
    The gap between what was planned and what was delivered becomes visible, and closable, for the first time.

    Part of the Execution Engine

    Next steps

    Explore Related Solutions

    Solution

    Improve Field Performance

    Benchmark, coach, and incentivize field reps with real-time scorecards and verified data.

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    Solution

    Track Conversion to Shelf

    Follow the consumer journey from first impression through to verified in-store purchase.

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    Case Study

    CPG Retail Execution Case Study

    How a leading CPG brand verified 10,000+ displays and reached 100% rep participation in week one.

    Read story

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