Retail Execution

Verify the Store.

Retail agreements say what should happen at the shelf and photos prove what actually did. We give you verified and auditable compliance data across every store, every program, and at scale.

The Retail Execution Gap: By the Numbers

Industry research consistently shows the same pattern.

The Execution Gap

35–50%

Failure Rate: Nearly half of all in-store displays and promotions are never executed as planned.

Source: POI, Gartner

The Profit Leak

50–70%

Negative ROI: The majority of trade promotions fail to break even, draining margins.

Source: Nielsen, BCG

The Problem

Confidence Without Proof.

Compliance reports confirm the work was done. They rarely answer the harder question: was it done right?

Self-Reported Data
Field reps report their own compliance. Reports may reflect intent rather than actual in-store execution, and there is no independent layer to validate the difference.
No Standardized Compliance Criteria
Compliance criteria vary by region, banner, and rep. When there is no standardized definition of what 'good' looks like, there's no way to compare across the footprint.
No Closed-Loop Quality Control
When submissions fall short of standards, there's no structured process to flag the gap, correct it, and re-validate before counting them as complete.

What It Takes

From Assumption to Auditable Proof.

Leadership decisions shift from assumption-based to evidence-based. Every claim of compliance is independently verified.

Retailer conversations gain leverage when you can show exactly what was executed, where, and to what standard.

A measurable execution baseline emerges over time, turning each program into a benchmark for the next.

The gap between what was planned and what was delivered becomes visible, and closable, for the first time.

Quantify What Non-Compliance Is Costing You.

Every missed display, incomplete setup, and non-compliant store represents a leak in your retail ROI. Use our ROI Diagnostic to quantify the gap between your planned investment and actual store performance, and see the true value of perfect execution.

Run Your Own Calculation

Trade Promotion Effectiveness Gap

$403,000

Execution Waste$245,000

Promotion Unrealized Value$158,000

Based on a $2M trade promotion spend with a 35% execution failure rate and a 60% ineffective promo rate.

Part of the Execution Engine

Next steps