Executive Summary
During a 7-week peak selling period, A leading CPG brand needed to ensure consistent, high-quality display execution across its full portfolio. Leveraging GOcxm's retail execution platform, the program achieved 100% rep participation in the first week, verified over 10,000 displays, and provided real-time visibility into category mix, regional performance, and banner-level penetration. That visibility enabled leadership to identify compliance gaps and drive corrective action while the program was still in-market.
The Challenge
The brand's seasonal window represented one of their largest investments, with media, trade spend, and shopper marketing all converging during a 7-week period. Leadership faced two execution questions:
- Full-Portfolio Execution Compliance: Every priority category, from core products to secondary lines, had the opportunity to increase velocity through top-notch retail execution. Could the field team ensure consistent display compliance across all categories and secure incremental floor space.
- Visibility at Scale: With tens of thousands of available stores and hundreds of reps, how could leadership verify what was actually happening at the shelf in real-time, not weeks after the selling window closed?
The Objective
Use verified execution data to measure and maximize display compliance across all priority categories during the peak selling period, ensuring every product line received the retail execution needed to drive velocity.
The GOcxm Solution
GOcxm's retail execution platform was leveraged to build a turnkey program that converted field activity into verified display data, standardized execution scoring, and real-time category-level reporting.
- 1
Program Design & Alignment
Partnered with The brand's field leadership to define display standards, product category rules, and execution expectations across all priority categories for the peak selling period.
- 2
KPI Framework & Incentive Structure
Established measurable KPIs tied to display placement, category mix, and approval quality, with an incentive model designed to drive adoption from day one.
- 3
Field Enablement & Photo Capture
Hundreds of reps captured and submitted display photos through a low-friction mobile platform, achieving 100% participation in the first week across all operating units.
- 4
Photo Validation & Closed-Loop Quality Control
Every submission was validated against category-specific display standards. Non-compliant entries were flagged with clear rejection reasons, enabling reps to correct and resubmit.
- 5
Real-Time Reporting & Cross-Program Benchmarking
Dashboards translated store-level submissions into regional, banner, and category-level performance, while cross-program trending revealed continuous improvement in execution quality.
"When they know what's expected and they get real-time feedback, quality takes care of itself."
Head of Field Operations
Results & Insights
The dashboards below show the execution performance across the 7-week program, including entry volume, category mix, approval rates, and store penetration by banner.
Program at a Glance
13,000+
Total Entries
11,000+
Approved
88%
Approval Rate
Entry Type
Product Category
Regional Breakdown
Area Breakdown
Top 7 Banners by Store Penetration
10,000+
Displays Placed
5,500+
Unique Stores
Why This Matters
This program demonstrates that when field teams have clear standards, real-time feedback, and the right incentive structure, full participation and high-quality execution follow, even across a national footprint during a peak selling window.
- Building a culture of execution is possible with a platform that offers high value and low friction.
- A single dashboard view of the entire program gives teams the visibility to identify gaps and optimize execution while the campaign is still in-market.
- The platform enables cross-program momentum through data and insights that compound over time.
